TikTok is the only social media channel where audio raises purchase intent and brand favorabilityīe it any other platform, I would have recommended adding captions and using other ways to generate interest in your video.73% of users say that they stop and pay attention to ads on TikTok that come with audio.88% of TikTok users say that sound is essential to their TikTok experience.To understand just how big audio is to the platform, TikTok partnered with Kantar – the world’s leading data, insights, and consulting company – to reveal some interesting facts: The fundamental aspect of TikTok is that it helps drive higher engagement rates. Stats About Audio’s Contribution to The Rise of TikTok ![]() Case Study: What Happens When You Create A TikTok Challenge?.7 Key Ingredients on how to make a viral TikTok sound. ![]()
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